Activities
Digital Marketing covers a wide range of activities
Using social media websites such as: Facebook, Twitter, LinkedIn, and Instagram to spread the word about our program and learn more about the constantly growing world of Digital Marketing
Optimizing websites such as UM Dearborn's so it ranks high in search engine results
Learning about consumer behavior by conducting controlled experiments on line, such as testing two versions of a product description on a website to see which results in more sales
Making videos that are so much fun people want to see them and share them with their friends
Analyzing data collected through websites in order to set prices, create better ads, make decisions about product distribution, and improve product design
Collaborating with others to create new products and ideas
Tracking what people are saying about a brand online, and help companies manage their brand image