Activities
Digital Marketing covers a wide range of activities
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Using social media websites such as: Facebook, Twitter, LinkedIn, and Instagram to spread the word about our program and learn more about the constantly growing world of Digital Marketing
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​ Optimizing websites such as UM Dearborn's so it ranks high in search engine results
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Learning about consumer behavior by conducting controlled experiments on line, such as testing two versions of a product description on a website to see which results in more sales
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Making videos that are so much fun people want to see them and share them with their friends
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Analyzing data collected through websites in order to set prices, create better ads, make decisions about product distribution, and improve product design
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Collaborating with others to create new products and ideas
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Tracking what people are saying about a brand online, and help companies manage their brand image
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